Blue Ocean Hawaii
client
Blue Ocean Hawaii
Category
Digital Experience & Tour Branding
Brand Messaging · UX/UI · Website Strategy · Digital Campaign · Experience Positioning
Overview
Blue Ocean Hawaii offers signature ocean experiences out of Honolulu — from bottom fishing and deep-sea sport fishing to sunset cruises and seasonal whale watching. Positioned right off Waikiki at Kewalo Harbor, the brand needed a digital presence that matched the energy of the Pacific and the diversity of experiences on offer: adventure, relaxation, discovery, and connection to the sea. The goal was a site and narrative that made visitors feel what it’s like to be on the water before they ever book — clear, inviting, and unmistakably Hawaiian.
Our Role
Brand Development & Rebranding
Brand Style Guides
Brand Strategy & Architecture
Copywriting
Design Material
Logo & ID Systems
UX/UI
User Experience
Website Design & Development
Wireframing
Content Strategy
Tour Pages with Purpose
Each tour — whether it’s a bottom-fishing day trip or a whale watch cruise — has: A concise title and duration What guests do on the tour Key selling points (family friendly, seasonal highlights, what you’ll see) Clear book-now calls to action This approach turns curiosity into bookings.
Our Thought Process

Navigation That Guides

Top-level “Tours” section clusters all offerings (Ultimate Fishing, Deep Sea Sport Fishing, Sunset Cruise, Whale Watching, Friday Fireworks), making it easy to scan and select.

Digital Narrative & Copy Highlights

Hero Statement
Experience Oahu from the water — catch fish, see whales, and soak up sunsets in paradise.

Fishing Tours
Whether you’re dropping for reef favorites or chasing pelagics offshore, Hawaii’s waters are full of iconic species and unforgettable moments.

Sunset Cruise
Soak in golden skies and ocean breezes as Waikiki’s coastline glows at dusk.

Whale Watching (Seasonal)
From December through April, humpbacks migrate past O‘ahu — see these giants breach just offshore.

Outcome

The refreshed content gives Blue Ocean Hawaii a clear, engaging brand voice paired with a structure that makes tours easy to explore and book. By focusing on experience first, we helped users feel the thrill of the catch, the calm of a sunset, and the wonder of humpback sightings — all before they step on the dock.

This approach increases conversion while nurturing enthusiasm for ocean adventure that feels authentic, local, and unforgettable.

‍

Next Project
Next Project
Let’s start Creating
O‘ahu, Hi
Email
LinkedIn
Instagram
Vimeo
Contact
About
Our Work